/ Demos / Marketing Intelligence
Pomerol Partners has teamed up with RUF Strategic Solutions to create a marketing intelligence application that enables you to enrich your customer database with real demographic, personality and behavioural profiles. The marketing intelligence database will reveal the distinctive demographics, psychographics, media preferences and buying habits of your most valuable audience segments, so you can deliver campaigns that appeal specifically to them. You can also expand your customer base by using RUF's profiling engine to identify new customers who fit the characteristics of your ideal customer. Understanding the distinctive traits of individual customers enables you drive more targeted and meaningful campaigns, and increase engagement and conversion.
The data flow through your Qlik solution is no longer a one-way street. Historically, the data flow through your Qlik solution has been one-way traffic, from data acquisition to visualization. Pomerol’s writeback extension allows you to input data directly into your published Qlik apps, completing the loop and accelerating the reporting cycle.View
A forecasting application created using the Cross Module Analytics Qlik suite by Pomerol Partners.View
With an intimate knowledge of QlikView and a wealth of Big Pharma experience, Pomerol Partners have delivered a market leading platform to model market share and price variations across key sales markets. Based on historical sales data, users can easily simulate expected prices and market changes, and formulate a proactive response.View
Follow Scott, from Pomerol Partners, as he walks you through how to load in your own customer data set and experience the Pomerol/RUF Strategic Solutions API for yourself to create a marketing intelligence application that enables you to enrich your customer database with real demographic, personality and behavioural profiles.View